Promoting eco-friendly oral care with Neem tooth-sticks.
The EcoBrush Satyagraha is a unique initiative by APMT Foundation that blends environmental awareness with cultural revival. Inspired by Gandhian values and India’s ancient traditions, this campaign encourages the use of natural neem tooth-sticks (datun) instead of plastic toothbrushes. Our mission is to reintroduce a simple, affordable, and eco-friendly oral care practice that not only improves health but also respects nature.
The Neem tree has been revered for its antibacterial and healing properties for centuries. Using its twigs as a toothbrush is not only sustainable but also incredibly beneficial for oral hygiene. Through this campaign, APMT Foundation aims to create a ripple effect — one that inspires individuals to move away from harmful plastic products and return to sustainable, holistic living.
Despite the effectiveness and eco-friendliness of neem tooth-sticks, several challenges make it difficult for this practice to thrive in modern society:
At APMT Foundation, we believe change starts with awareness and access. Here’s how we’re bringing the EcoBrush Satyagraha to life:
This is more than a campaign — it’s a movement to reclaim our natural, sustainable heritage and pass it on to the next generation.
Your support can help us expand this eco-friendly revolution. Every rupee counts in helping us provide more people with access to this traditional yet powerful tool for oral care and environmental conservation.
Here’s how you can be a part of the change:
Together, let’s brush away plastic, revive nature, and return to a lifestyle that heals us and the planet.